Privacy Policy

This Privacy Notice governs the manner in which Patriot Pulse (“Website”) collects, uses, maintains, and discloses information collected from the Website. If you do not agree to this Notice, you are not authorized to use the Website.

Personal Identification Information We Collect

We may collect information from you that personally identifies you when you visit our Website, register on the Website, place an order, subscribe to the newsletter, participate in surveys and in connection with other activities, services, features, or resources we make available on our Website. You may be asked for, as appropriate, name, email address, mailing address, phone number, and credit card information.

We will collect personal identification information from you only where you voluntarily submit such information to us.

Non-personal Identification Information We Collect

We may collect non-personal identification information about you when you interact with our Website. Non-personal identification information may include the type of device you use, its operating system, browser type or name and technical information about you means of connection to our Website, such as the Internet service providers, IP address and other technology you utilized.

Cookies

We and third-party companies collect certain information through cookies when you visit this Website. In addition to cookies, we or they may use pixels, web beacons or other technologies to collect and use non-personally identifiable information such as hashed data, click stream information, browser type, time and date, subject of advertisements clicked or scrolled over during your visits to this Website in order to provide advertisements about goods and services likely to be of greater interest to you. 

We allow third-party vendors and advertisers to set their own cookies on and through our Website. We have no control over their practices and are not responsible for their technology or tracking. We encourage you to review the policies of such persons or entities on their websites. We use various ad services provided by Google that connects the activity on our Website with their advertising network and they may use cookies that collects information regarding certain patterns in your browsing history. To opt-out of this tracking, please see https://support.google.com/ads/answer/2662922?hl=en. We also participate in all of Google’s Analytics Advertising. This includes: (i) Remarketing with Google Analytics; (ii) Google Display Network Impression Reporting; (iii) Google controlled Campaign Manager integration; and (iv) Google Analytics Demographics and Interest Reporting. Google uses cookies to track activity performed by Google Analytics and its AdWords or DoubleClick cookie. To opt-out please see https://tools.google.com/dlpage/gaoptout/. We also use Google Analytics which is an analysis service. Google utilizes the data collected through its cookies to track and examine the use of this site, to prepare reports on its activities, and to share them with other Google services. You may opt-out of the Google Analytics service using Google’s Browser Add-on here https://tools.google.com/dlpage/gaoptout/. 

Notwithstanding any other provision, we contract with third parties that collect information across various websites, for purposes of delivering relevant advertising to you. These third parties may place or recognize a cookie on your computer, device, or directly in our emails/communications, and we may share personal information with them if you have submitted such information to us, such as your name, postal address, or email address. These parties may link the nonpersonal information we share with them to the cookie stored on your browser or device, and they may collect information such as your IP address, browser or operating system type and version, and demographic or inferred-interest information. This information is used to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. To learn more about interest-based advertising in general and to opt out, please visit https://www.networkadvertising.org/. 

Third Party Website Collection and Use Practices

You may find advertising or other content on our Website that link to the Websites and services of our third parties including, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these Websites and are not responsible for the privacy notices practices on these Websites which can be linked to or from our Website. These links are for convenience and are not an endorsement. In addition, these websites, or services, including their content and links, may change. These Websites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website which have a link to our Website, is subject to that website’s own terms and policies.

How We Use Collected Information

This Website collects and uses personal information for the following purposes:

  • To improve customer service; Your information helps us to more effectively respond to your customer service requests and support needs.
  • To improve our Website functionality.
  • To provide a marketing platform for our sponsoring advertisers and networks; We may use the information you provide when placing an order only to provide service to that order.
  • To administer the content, promotion, survey, or other Website feature.
  • To send you information you agreed to receive about topics we think will be of interest to you including marketing and promotional items.
  • To send periodic commercial emails.

The email address you provide for order processing will be used to send information and updates pertaining to the order, and information and updates about other store items. It may also be used to respond to inquiries, and/or other requests or questions or may be used for marketing purposes.

If User decides to opt-in to our mailing list, they will receive emails that may include news, updates, related product, or service information, etc. from other parties with whom we shared or sold your email address to. To opt-out of their emails, please use the opt-out link at the bottom of their emails. If at any time you would like to unsubscribe from receiving future emails from us, simply click the Unsubscribe link at the bottom of each email.

We may disclose your personal information if required to do so by law such as to comply with a subpoena or in the good faith belief that such action is necessary to conform to the edicts of the law, protect your safety or the safety of others, investigate fraud or comply with a judicial proceeding, court order or legal process served on Website or to protect and defend the rights or property of Website or upon sale or merger of our business or assets.

How We Protect Your Information

We adopt industry appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Website. However, we do not guarantee security from third party conduct not under our control. 

Changes to This Privacy Notice

This Website has the discretion to update this Privacy Notice at any time. We encourage You to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Notice periodically and become aware of modifications.

CALIFORNIA CCPA AND CPRA NOTICE

Effective Date: January 1, 2023

This Privacy Notice for California Residents supplements the information contained in our primary privacy policy and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and as amended and effective January 1, 2023, the California Privacy Rights Act (“CPRA”). Any terms defined in the CCPA and CPRA have the same meaning when used in this Notice. The CCPA and CPRA are collectively referred to as the “CCPA” for purposes of this Notice.

Information We Collect

As set forth in our primary policy, we collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). Personal information does not include:

  • Publicly available information from government records.
  • Deidentified or aggregated consumer information.
  • Information excluded from the CCPA’s scope, like:
    • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and the California Confidentiality of Medical Information Act (“CMIA”), clinical trial data or other qualifying research data; and
    • Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (“FCRA”), the Gramm-Leach-Bliley Act (“GLBA”) or California Financial Information Privacy Act (“FIPA”), and the Driver’s Privacy Protection Act of 1994.

We have collected the following categories of personal information within the last 12 months as defined in the CCPA:

  • Identifiers. First and Last Name, postal address, unique personal identifier, online identifier, internet protocol address, email address.
  • Personal Information. First and Last Name, address, telephone number, credit card or debit card, when purchases are made.
  • Commercial Information. Records of products or services purchased, obtained, or considered and history or tendencies toward products and services or response to advertising.
  • Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
  • Geolocation data. Through collection of your IP, we collect your general location, upon requesting services, or product we collect your physical address.
  • Inferences drawn from other personal information. From information we collect as set forth herein and information provided by third-parties, we are able to profile a general understanding of your preferences, characteristics, and personal preferences to determine what ads or products or services you may be interested in receiving.
  • Highly Sensitive Information. Certain of the categories listed above represent “Highly Sensitive Information” as this term is defined in the CPRA. We do not collect, use, share, or store Highly Sensitive Information except for purposes of performing our services, providing our products, or for purposes as requested by you. We may collect Highly Sensitive Information such as credit card or financial information for purposes of a transaction involving our products or services. We do not share Highly Sensitive Information with third-parties unless they are necessary to assist us in performing the services or provide the products or otherwise as requested by you. We do not sell Highly Sensitive Information to any third-parties.

Retention Periods for Highly Sensitive Information

Pursuant to the requirements of the CPRA, we retain personal information and Highly Sensitive Information only as long as it is reasonably necessary to do so in accordance with the provisions of the CPRA and our internal policies. You may request deletion of such information in accordance with the provisions of this Notice in the manner set forth below. We are required by certain applicable laws to retain certain information including your personal information and Highly Sensitive Information in accordance with applicable laws requiring us to maintain such information or for a legitimate business purpose to maintain such information including but not limited to prevent fraud or to enforce our policies.

Use of Personal Information

We may use, or disclose the personal information we collect for one or more of the following purposes:

  • To fulfill or meet the reason you provided the information. 
  • To process your requests, purchases, transactions, payments, and prevent fraud.
  • Customer support and to respond to inquiries, including to investigate and address concerns and monitor and improve our responses.
  • To personalize your Website or advertising experience and to deliver content, product, and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email. We also use this information for targeted advertising through Google.
  • To help maintain the safety, security, and integrity of our Website, products, services, databases, other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our customers is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal information to a service provider, as set out in our primary policy. When we disclose personal information for this purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

Otherwise, we share and or sell as the terms are defined in the CCPA and CPRA your personal information with the following categories of third parties: service providers, third-party vendors, and clients, our affiliated companies.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to and Correction of Specific Information and Data Portability Rights

You have the right to request that we disclose and or correct certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights below), we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third-parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
    • Sales, identifying the personal information categories that each category of recipient purchased; and
    • Disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights below), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act.
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.

Right to Opt-Out of the Sale of Personal Information

You have the right to opt-out of any sale of your Personal Information by us. If you are requesting a product or service, this is an exemption from this right, and we will process your request. However, you have the right to cease all further sale of your Personal Information. You may email us or use our web portal and fully fill out the request form.

Opt-Out Preference Signal (Global Privacy Control)

You may use an Opt-Out Preference Signal, such as the Global Privacy Control (“GPC”), to opt-out of the sale/sharing of your personal information. However, this technology and our use of it is not fully developed by the market. Our database containing your information may not be linked to your browser identification and because your request to opt-out of sale/sharing will be linked to your browser identifier only and not linked to any account or database information as the connection between your browser and our database is not known to us, we may not be able to fulfill this request.

If you would like us to make the connection between your browser and your account within our database, please email us or submit the requested form through our website portal below.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. The appointment must be in writing and presented by your agent. If your authorized agent requests sensitive information about you then we may ask you to provide us with a sworn declaration to further verify your identity.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include:

You will be required to provide your full name, email address, and zip code.

Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 45 days), we will inform you of the reason and extension period in writing.

We will deliver our written response by email unless you request, we mail the same to you and provide a current mailing address.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

Changes to Our Privacy Notice

We reserve the right to amend this privacy notice at our discretion and at any time. The only notice to you will be our posting of the updated notice on the Website and update the notice’s effective date.

Contact Information

If you have any questions or comments about this notice, the ways in which we collect and use your information described here and in the posted Privacy Policy, your choices, and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at: [email protected].