The NFL is paying for the national anthem protests in a way that will make your jaw drop
Since the National Anthem protests began it has been bad news for the NFL.
Fans were furious and many even boycotted the season.
Now, the NFL is paying for the National Anthem protests in a way that will make your jaw drop.
Fans aren’t the only ones fleeing the NFL.
Advertisers are abandoning the NFL in fear of backlash from consumers.
Companies do not wish to be associated with the anti-American and anti-police rhetoric of the protests.
Now, the NFL is paying for it to the tune of millions of dollars.
The problem is, advertisers typically buy commercial time before the season starts and negotiate ad prices based on ratings from the previous year, and last year’s ratings were down 10 percent from 2016-17. As a result, ad revenue for NFL broadcasters like CBS Corp., Comcast Corp.’s NBC, Walt Disney Co.’s ESPN and 21st Century Fox Inc. fell 19 percent in the first two months of the season, according to Standard Media Index.
“The effects of the lower audiences last year are spilling into this season,” said James Fennessy, chief executive officer of the advertising research firm.
As Bloomberg reported, revenue from advertisers has plummeted.
The NFL has completely botched this PR crisis.
By allowing anti-American leftwing protestors on the field, they are watching their revenue go up in smoke.
Many news outlets no longer cover the National Anthem protests at the behest of the NFL.
But it’s too late for the NFL to recover many of its patriotic fans.