The NFL is in deep trouble after these ratings came in
The NFL season has officially begun.
The Super Bowl champion Philadelphia Eagles took on the Atlanta Falcons on Thursday night.
Now the ratings are in and it was very bad news for the NFL.
The NFL’s regular season TV ratings were down 10% last year from the prior year.
If the first game is any indication, that trend is continuing.
With a 13.4/5 in the metered markets, the post-midnight ending game is down 8% from last year’s kickoff of September 7, 2017. In one of the lowest season openers ratingswise and facing portions of a cable news-covered rally by a very NFL critical President Donald Trump, last night’s game is not only down from last year, but 2016, 2015 and 2014 – all of which saw successive declines.
To add more injury to that, the 2017 8:42 PM ET-starting season opener between the victorious Kansas City Chiefs and New England Patriots ended up with a weak 7.7/29 rating among adults 18-49 and 21.8 million viewers. That was a double digit decline from 2016 and the worst total audience an opening game had since 2009.
More fans are tuning out of NFL games.
Last year’s national anthem protests led to fans burning their old team jerseys.
And NBC, which aired the 2018 season opener, also sold airtime to Nike to run their newest Colin Kaepernick ad.
The NFL continues to side with pro-Black Lives Matter players instead of its traditional fan base.
That is proving to be a disastrous business decision.