The largest police organization in America sent a message that Nike won’t like
Nike spat in the face of law enforcement with their newest ad campaign.
The ad features national anthem protester and ex-NFL QB Colin Kapernick with the words, “Believe in something. Even if it means sacrificing everything.”
But the largest police organization in the country just sent a message to Nike they won’t like.
The Fraternal Order of Police has a membership of more than 325,000 sworn law enforcement officers.
They took offense at Nike’s new Colin Kaepernick ad campaign and they issued this devastating statement:
“Colin Kaepernick and all Americans have the constitutional right to freely express their views, even if they are uninformed and inflammatory. Indeed, law enforcement officers have an obligation to defend these rights and we do so every day, even in those cases when the views expressed are hostile, hateful or offensive to the men and women of law enforcement.
“The Fraternal Order of Police has been called upon to boycott Nike for capitalizing on this former professional football player because he attracts controversy. In our experience, boycotts and similar exercises do not succeed and often serve only to enrich the company – which is not what we want to do. Our members, and, for that matter, any American citizen, understands when the law enforcement profession is being insulted – we have no doubt they will make their purchases with that insult in mind.
“If Nike chooses to create an ad campaign featuring a former quarterback who describes cops as ‘pigs’ and makes large donations to the family of a convicted cop killer and wanted fugitive, Joanne Chesimard, who murdered New Jersey State Trooper Werner Foerster in cold blood in 1973, they are free to do so.
“Since 2016, 381 officers have been killed in the line of duty. They believed in something and sacrificed everything, as did the families they left behind. All of the men and women in law enforcement believe in something and are prepared to sacrifice everything.
“Ultimately, this ad campaign will end and our nation will no longer associate ‘sacrifice’ and ‘sneakers.’ Instead, we will once again associate ‘sacrifice’ with our fellow Americans in our military and police departments who stand in harm’s way to protect the rest of us and our right to express ourselves.”
Colin Kaepernick famously wore socks to practice depicting cops as pigs.
His pro-Black Lives Matter national anthem protests have resulted in increased hostility towards law enforcement.
Now Nike is thumbing their nose in the face of law enforcement.
They thought it was a good idea to make Kaepernick the face of their massive new ad campaign, but that decision is backfiring on them.