The final ratings are in and NFL execs are pulling their hair out
The NFL has tried to downplay its problem with national anthem protesters.
With the regular season coming to a close, executives thought they were out of the woods.
But the ratings came in and it was historically bad.
The final Monday Night Football game of the season between the Denver Broncos and Oakland Raiders drew a record low rating of 5.4.
That was five percent lower than the previous record low for any Monday Night Football game.
NBC Sports reports:
Christmas Eve plus a game between two non-playoff teams equals bad ratings.
How bad? Broncos-Raiders generated an all-time low for Monday Night Football.
According to Austin Karp of SportsBusiness Journal, the 5.4 rating came in five percent lower than the previous record low for the prime-time Monday package. That number, a 5.7, came in 2016, when a contest between the Falcons and Saints competed with (and lost badly to) the first Clinton-Trump debate.
The NFL once thought it could do no wrong.
But then Colin Kaepernick ignited national anthem protests.
And anti-American kneeling during the anthem took the league by storm.
Many loyal fans turned off their TVs and even burned old jerseys to show they stand with our servicemen and women.
Now the NFL has a crisis on its hands as advertisers will be knocking on their doors.