Disney just announced they were making a big overhaul of this major franchise

Cat2 / Culture

Coolcaesar, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons

Disney was the gold standard brand in entertainment.

But Disney is going through some hard times.

And Disney just announced they were making a big overhaul of this major franchise.

The Marvel Cinematic Universe’s rise and fall

Beginning with 2008’s Iron Man, the Marvel Cinematic Universe (MCU) released 33 films that grossed $29.7 billion in ticket sales.

The MCU is the most successful film franchise in history.

But the MCU peaked with 2019’s End Game – which paid off the 11-year-long Infinity Stones storyline.

At that point in time, it seemed like anything Marvel put out was a billion-dollar hit.

In the last five years the movies became woke – “diversity” was the MCU’s new superpower – and the schedule became more crowded as Disney churned out four movies and four Disney+ TV series a year.

The increase in quantity led to a decrease in quality and the MCU bottomed out with 2023’s The Marvels which grossed a franchise-low $226 million.

Three of the MCU’s five lowest-grossing movies premiered in the post-End Game landscape.

Disney CEO announces big overhaul to Marvel TV and movie content

Disney CEO Bob Iger announced major changes to the MCU production schedule during the company’s quarterly earnings call.

“I’ve – we’ve been working hard with the studio to reduce output and focus more on quality,” Iger stated.

Going forward, Marvel could cut back to two series and two movies per year unless a special occasion called for three theatrical releases.

“Some of what is coming up is a vestige of basically a desire in the past to increase volume,” Iger added.

“We’re slowly going to decrease volume and go to probably about two TV series a year instead of what had become four and reduce our film output from maybe four a year to two to at the maximum three,” Iger continued.

Iger told shareholders that the company felt good about the 2025 Marvel release schedule which was building toward the next set of Avengers movies that would serve as the climax of this current MCU story arc with Secret Wars.

“We’ve got a couple of good films in ‘25, and then we’re heading to more Avengers, which we’re extremely excited about,” Iger stated.

 “Overall, I feel great about the slate. It’s something, as you know, that I’ve committed to spending more and more time on,” Iger concluded.

The MCU changed movies

Disney mining Marvel’s intellectual property library for hits after purchasing the comic book company for $4 billion in August 2009 changed film and television forever.

Every studio now wanted its own intellectual property library of characters and stories with built-in fan bases that they could churn as money-printing machines.

Original movies faded from theaters and ended up on streaming services as studios no longer wanted to risk laying out tens of millions of dollars on a production budget betting on audiences wanting to come out and buy tickets.

Executives wanted ready-made hits they pull off the page of a comic book or novel series.

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